Colgate Toothbrush Zigzag Soft

About Everyday Essentials

Everyday Essentials is the personal-care aisle: the things a household runs out of. Bath and body is the largest section — shower gels, soaps and hand washes, deodorants and body lotions. Oral care sits beside it with toothpaste, brushes, floss and mouthwash, and there are dedicated sections for men’s grooming and for feminine care and family planning.

Buying for a household

• These are repeat purchases, so the useful comparison is price per unit rather than price per pack. Larger sizes are listed alongside the standard ones.
• Sensitive-skin and fragrance-free versions are stocked for most body and oral lines — filter by concern to see them together.
• Toothbrushes are grouped by bristle firmness as well as by brand. Soft is the usual recommendation for daily use; ask our pharmacist if you have been advised otherwise.

Family-planning and feminine-care products carry their own instructions for use, and those instructions matter more than anything written here. Read the leaflet, and speak to our pharmacist if anything is unclear.