Loreal ProDiGy Hair Coulour Super Light Ash Blonde 10.1

About the Beauty range

Beauty at iBrand is built around two everyday routines: hair and skin. Hair care is the largest part of it — shampoos and conditioners for regular washing, treatments and masks, and a full colouring aisle running from permanent dye to root touch-ups. Skin care sits alongside it, from cleansers and moisturisers through to targeted serums.

Finding the right product

• Start from your hair or skin type rather than from a brand. Every listing page filters by type, concern and active ingredient.
• Check the pack size before comparing prices — the same formula is often sold in travel, standard and salon sizes.
• Colourants differ in how long they last. Permanent, semi-permanent and temporary dyes share a shelf, so read the box rather than the shade name.
• Patch-test anything new, and follow the directions printed on the pack.

If you are unsure whether a product suits you — particularly with a scalp or skin condition, during pregnancy, or alongside a prescribed treatment — ask our pharmacist before you buy.